The idea of detoxification, purification and cleansing our bodies is not new. And the latest trendy way of doing this is the Juice Cleanse.
Beautiful cosmetic-style bottles of delicious sounding juices that come in colour-coordinated sets, offer to reinvigorate, revitalise and cleanse even the most die-hard of burger fans while eating into a substantial whack of your monthly pay packet.
You can choose a juice plan which lasts from one to ten days, depending on how dedicated you are to shun solid foods from your life, and depending where you get your juices from.
Plenish, one Juice Cleanse brand, claims that “by consuming raw, organic green juices while eliminating processed sugars, coffee and alcohol, meat and too much cooked food, you assist your system in becoming an oxygen-drenched alkaline one which will help reduce inflammation and boost immunity and health.”
And the Juice Cleanse has quite the celebrity following – but then of course, they can afford it. Daniel Craig, Ryan Gosling, Rachel Weiss and Collin Farrell are all fans of the Liquiteria Juice Cleanse, one of the more affordable plans which clocks in at around $33 to $65 dollars each day. Due to its special cold-process method, the Liquiteria juices "could" contain three to five times more vitamins, minerals and enzymes than brands using different procedures.
In Plenish’s “Juice Boutique”, you can pick and mix your juices, priced at around £13.50 per juice, for bottles exotically named “sweet sexy green” and containing things like pear, cucumber, romaine, spinach, kale, basil and broccoli, or “pineapple2”, containing pineapple, apple, mint and aloe vera.
Urban Remedy offer juice plans that range from $74.99 for a one-day plan, to a whopping $374.95 for a five-day plan. That’s a hell of a lot more than buy a family pack of Tropicana, so there must be a whole lot of goodness in those little juices.
Urban Remedy qualify those high prices with the promise of an all over revitalizing boost. It claims “While your digestive system gets a rest from heavy meals and processed foods, your body gets a super infusion of healing nutrients. A cleanse can help you detox, shed weight, rebuild on the cellular level and bring out your skin’s natural glow. It’s a great way to reboot your health and kick-start a program from healthier living.”
Well, here’s the science folks.... or at least, here’s what the juice companies say we should do:
Three days before the cleanse, you drink eight glasses of water a day.
During the cleanse start the day with water and fresh lemon, and then drink six juices in 2 hour increments.
Three days after the cleanse, add in greens and fruits and drink eight glasses of water. The next day add in gluten-free grains and nuts, and then the following day bring in fish, meat and gluten-free grains. The idea is at this stage to form new, healthy eating patterns.
Well, it really depends what you want it to do. Form better eating patterns? Probably. Help you look like a super-model? Probably not.
Although the science still can’t prove that detoxing and cleansing actually works, it’s not to say that it won’t make you feel and behave in a more healthy way. That’s no bad thing, just make sure you don’t become obsessive over juicing. It’s meant to be a short-term plan. Don’t forget to eat like a proper human being when you’re done!
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